What it means to live in the social business age
By Natham BrumbyNathan Brumby is CEO of Australian company Deputy.com, which helps companies become more efficient by running daily business operations in the cloud.These days it’s less a case of...
View ArticleFive methods to cultivate your social media brand ambassadors
In an age where social media and brand image are irrevocably linked, brands and businesses need methods of managing their social media brand activists. In social business, the most loyal fans aren’t...
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How brands can develop fan-centric activities
At Sparked, we’ve found that there is no one-size-fits-all solution to engage your social media brand ambassadors. But, if you have passionate brand ambassadors, giving them tools to interact and...
View ArticleHow Facebook helps brands co-create with “prosumers”
Companies are striving to find tools to co-create with their fans, which leads to better products, a better user experience and a more engaged fan base. Social networks have the potential to be...
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Creating authentic brand experiences on mobile
Mobile has become much, much more than another device to share content; it is an essential opportunity for brands to develop authentic customer experiences. 46% of users log in to social media...
View ArticleScarcity, loyalty and exclusivity: tips to grow superfan engagement
As we’ve discussed before, many digital strategists struggle with finding a balance between engaging a core group of superfans or focusing on lower levels of engagement with a larger pool of fans. At...
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What can users expect from Facebook Home?
Facebook Home hit half a million downloads this weekend. This is only a fraction of the more than a billion active Facebook users as well as Android’s billion active user base. In other words, less...
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Instant engagement or long-term campaign?
Many brands use one-off Facebook campaigns to drive traffic to their site, grow the number of fans, generate new leads, or increase conversion. By offering a special promotion, they can often create a...
View Article4 rules for "thinking big" when creating a mobile experience
In the digital age, a brand’s marketing strategy cannot be separated from the tools they use to communicate with their consumers. These tools are social channels such as Facebook, Twitter, LinkedIn,...
View ArticleWorst Retention Call Ever
Warning, this retention call is painful. It’s so bad that it seems like it’s got to be a joke. If Comcast had a bit more insight into reasons for churn, they wouldn’t have had to comp their rep on...
View ArticleSaving Developers 20 minutes a day with a Springloops + Pivotal Tracker...
Here at Sparked, we use Springloops to host our code, and Pivotal Tracker to manage our code sprints. In order to keep things organized, we have a simple commit message convention: with our commit...
View ArticleRetention Radar Video Feature Tour
Dashboard Customer Explorer Reasons Explorer Segment Builder All Segments Data Explorer The post Retention Radar Video Feature Tour appeared first on Sparked.
View ArticleCustomerFit video guide
Placeholder The post CustomerFit video guide appeared first on Sparked.
View ArticleWhat is a playbook for Customer Success?
A playbook is a set of instructions that can be followed by either a person or an automated system to retain customers in certain situations. The playbook specifies: a trigger condition a tactic a...
View ArticleWhy do you want a playbook for Customer Success?
In our last video we defined what a playbook is for customer success. To review, a play consists of: a trigger condition a tactic and a customer cohort For example: A simple play could be to do a...
View ArticleHow do I create plays for my Customer Success playbook?
This video reviews how to create plays for your Customer Success playbook. To review, a play consists of 3 elements: a trigger condition a tactic and a customer cohort For a refresher on Customer...
View ArticleHow is logistic regression useful for Customer Success?
The post How is logistic regression useful for Customer Success? appeared first on Sparked.
View ArticleWhy Customer Success is a good idea for hardware companies
How can a hardware company benefit from a Customer Success program? In this 2-minute short, we’re going to talk about how a hardware company can benefit from running a Customer Success initiative. For...
View ArticleHow Fitbit teaches you (almost) everything you need to know about Customer...
Today’s topic is how personal fitness trackers, like Fitbit, teach you almost everything you need to know about Customer Success. The key insight in comparing Fitbit to your Customer Success efforts...
View ArticleHow Fitbit’s step-mechanics apply to Customer Success
In a previous video, we talked about how Fitbit teaches you (almost) everything you need to know about Customer Success. In that video, we talked about the high-level concept of “Customer Fitness.”...
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